ELEMENT BRINGS
BRANDS AND PRODUCTS CLOSER TO PEOPLE AND CULTURE
BRINGING BRANDS CLOSER
Our philosophy
Element exists to bring brands closer to their challenges and opportunities, people and culture.
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Our experience has proven that bringing clients closer helps solve problems and unlock avenues for growth. So, immersion is at the centre of everything we do, it's our operating philosophy.
To genuinely add value to our clients, we need to understand their business and we need to occupy the world of their consumers, not construct scenarios that force engagement.
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We believe the best way to understand the challenge is by steeping ourselves in the current state. We become well versed in the business.
We deep dive into business and brand problems, (nicely) ask tough questions, analyse the dynamics of markets, categories and cultures, we collaborate with client team and workshop solutions.
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The truth is once we have diagnosed the problem, we're half-way to solving it.
The best way to understand a consumer’s perception of a brand is to experience it the way they experience it.
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To generate authentic insights, we dig deeper into the consumer's life and the culture around them. We understand how people truly live and establish how to better solve for their everyday needs.
Critically, our clients come on the journey - we solve problems and unlock opportunities as a collective to ensure alignment and secure success.
CONTACT US
SERVICES
Our services are focused in three key areas
Insight
We get under the skin of the issue or the opportunity by exploring your audience and the markets in which you operate to establish provocative new perspectives.
True insight will unlock avenues for growth and radical new commercial futures.
Strategy
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We interrogate your challenge, test and validate assumed logic and identify fresh ideas for a business to feasibly deliver.
We’ll bring the best of proven thinking and innovative new thinking to the table to establish fruitful avenues for growth.
Innovation
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We work with you to understand your challenges, assess the opportunities, navigate the blockers and develop an innovation roadmap to make a lasting impact.
Innovation is not reinvention. It allows for meaningful, sustainable growth with an understanding of internal capabilities.
The type of work we deliver
Insight
Consumer Research
Qualitative Research Ethnographic Research
Cultural Insight
Creative Testing
Need States
Customer Journey Mapping
Persona Development
Category Analysis
Strategy
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Brand Strategy
Brand Purpose
Brand Positioning
Brand Creation
Value Proposition
Customer Experience
Creative Strategy
Communications Strategy
Behavioural Change
Innovation
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Innovation Strategy
Whitespace Identification
NPD Strategy
Trend Mining
Innovation Workshops/Sprints
Category Disruption
Future Scenario Planning
Skunkworks / Ideation
EXPERIENCE
+61 455 99 11 54
Ewen Pettit
Founder & Head of Strategy
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Ewen oversees the strategic direction across all of Element’s projects.
An experienced researcher, strategist and workshop facilitator, he uses insight as a springboard to solve problems and identify new avenues or futures for brands. Ewen’s strength and passion lies in immersing himself in the world of the problem - the business, the consumer, or culture, to carefully architect plans that help business and brands grow.
He has a wealth of experience spanning consumer research, consulting and brand and communications strategy in Europe, North America and Australia. He has worked across most categories with particular emphasis in the alcohol, FMCG, automotive, tourism, telecommunications, and finance spaces.
